Inspired by the book above, these are principles which can help businessmen and salesmen .
- You can sell more if you do not think about selling. Ask and know your customers’ need and offer them help.
- Show how sincere and committed you are to your customers even if you cannot make money from them right there and then.
- Your brand does not say a thing unless backed up by reputable clients and suppliers.
- Testimonials and reviews matter. I know a number of businesses who really do not even bother to ask testimonials from previous clients. Silver and gold should be polished to make it more beautiful and attractive and so is your business. Polish it with testimonials. Show your prospects what previous buyers are saying .
- Consumers tend to value what is scarce.
- Consumers tend to buy not just the product or service but the person representing them. So find someone who can represent your product well.
Works at iBizLeverage Web Services, Internet/website marketing company in Cebu Philippines, for SMBs (small- and medium-scale businesses).
